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Babies R Us opening shops inside about Kohl's stores across the country
Parents will soon have another place to shop for baby necessities – inside Kohl's stores.
The retailer announced Tuesday a partnership with WHP Global, the parent company of Babies R Us, to bring "baby gear, furniture, activity and more" to more than Kohl's locations by fall
According to a news release from Kohl's, customers will also be able to shop for baby products on and use the Babies R Us at Kohl's registry to build and share gift lists.
Kohl's says the new Babies R Us experience will "introduce more new customers to Kohl's, including younger customers who will be choosing Kohl's for the first time."
“Evolving our assortment and bringing more relevant product to the millions of customers we serve is a core focus as we continue to deliver on Kohl’s broader growth strategy,” said Tom Kingsbury, Kohl’s chief executive officer, in the news release.
Babies R Us began closing stores in after its parent